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Make your own customized movie poster. Be a star, spoof your family and friends. You're the director and executive producer of your very own super-blockbuster and you'll have the poster to prove it. All you need is a photo from that fancy digital camera of yours. Works with your photos hosted on Flickr or anywhere else.

For three decades they played on the fringes of American pop culture, on UHF stations and in kiddie matinees. Slowly they worked their way into the more subterranean eddies of the American consciousness. A collectors' market developed in Mexican cinematic ephemera, movie posters, and lobby cards. By the late 1980s, with the availability of the Murray releases on VHS, lucha libre began to influence the demimondes of alternative comics and garage rock.

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Meanwhile, although perhaps starting slightly later, we had the macho thing. I’d tend to blame James Dean for this (at his most iconic with his dangling cigarette in the posters for 1959’s Giant), although John Wayne (sponsored by Camel in the 1950s) certainly had a look-in. Klein, in Cigarettes are Sublime, is tempted to go back farther, to Bogart (and everybody else) in our old friend Casablanca, in which, he says, “the cigarette hides fear behind an aggressive pose” and men hold their cigarettes between two fingers of a balled fist, to show each other the backs of their hands. I don’t buy it, myself. As every former teenage smoker knows, the true tough-guy smoking pose isn’t the balled fist at all, but the cupped hand, with the cheroot held between thumb and forefinger. Like Columbo. Although none of us wanted to be him.

The Posteritati Gallery is opening its exhibit of classic James Bond movie posters May 23. The pictures of spies, guns and not-quite-naked women are all stylized and cool-looking, and none of it is over your head. Best of all, not only are they vintage, but these posters are the rare, international kind, so that pretty much qualifies them as fine art. Plus, the show includes the old ad for “Casino Royale,” so when the remake comes out this November, you can still impress your dumb friends, and tell them the new poster’s OK, but you really like the original better. (Steven McCauley at NY Press)